Products · #18 · Operations & Forecasting
TIER B BLUEPRINT

Dynamic Pricing for E-commerce

Move prices to protect margin - with elasticity you can see and guardrails that keep every move fair and legal.

from €1,690

REPRICING ENGINE - SKU-2214 · LIVE

Signals - this SKU, right now

SKU-2214 · bevielės ausinės

competitor dropped to €47.90 · −8% stock cover: 34 days · no pressure traffic +22% · conversion −0.4 pp

REVENUE vs PRICE - ELASTICITY (backtested)

now rec.
Recommended move

€49.90 → €47.50

units +14% proj. margin 31% → 29% revenue +8% proj.
✓ floor: margin ≥ 25% ✓ max daily move ≤ 5% ✓ one price for everyone - no personalization ✓ Omnibus: 30-day-low reference honest
🟡 PRICE UPDATED - reason logged. Category manager can override; overrides teach the model.
today ▸ 214 SKUs repriced · 12 held at floor · 38 held - data too thin · all logged ⛓

How it works

01

Backtest before touching prices

Elasticity estimated from your own order history, with error bars. You see projected impact on real past data before a single live move.

02

Watch the signals

Competitor prices, stock cover, traffic, seasonality - assembled per SKU. Conflicting signals hold the price instead of guessing.

03

Move within guardrails

Margin floors, max daily moves, category rules, Omnibus 30-day-low compliance, one price for everyone. Guardrails are code you approve.

04

Log, learn, override

Every move carries its reason and signals. Category managers override in one click - and overrides feed the model. Weekly margin report.

The Four Guarantees™ - this build

Measured value

+2-4% blended margin at reference volume - the agreed number (conservative), validated by backtest on your order history before go-live.

Defensible

Every price move logged with reason and signals; Omnibus 30-day-low built in; no personalized pricing; guardrails as reviewable code.

Self-correcting

Elasticity re-estimated weekly from your own sales; stale competitor feeds flagged; SKUs auto-held when signals conflict or data is thin.

Yours & everywhere

Wired to your platform - Shopify, PrestaShop or custom. Full source. MCP endpoint for category managers' tools.

The number, sized honestly

Reference buyer: Lithuanian or Baltic e-shop - 1,000-20,000 SKUs, real competitor pressure, prices currently moved by hand once a quarter (if at all).

+2-4% blended margin - the agreed number (conservative)
100% of price moves logged with reason and signals
0 personalized prices - same price for every visitor, always
~2 mo payback at the PoC tier

Three ways to own it

Tier What you get Price
Scaffolding The full repo - elasticity estimator, guardrail engine, Omnibus compliance module, backtest harness, MCP server. Reference run on public retail data. €1,690
PoC ★★RECOMMENDED Elasticity estimated and backtested on your order history - projected margin impact with error bars, guardrails drafted with your team. Code + quality report yours. No live price is touched at PoC. from €5,000
Implementation ★★★ Production: supervised repricing live within guardrails, competitor feeds, override workflow, weekly elasticity retraining, monthly margin report - the agreed number (conservative) attaches here. from €15,000

★ = engagement depth. PoC is the recommended path: quality proven on your data before production money. The PoC carries no performance guarantee by design; the agreed number (conservative) attaches at Implementation, informed by the PoC report.

What we don't promise

Dynamic pricing is a margin tool, not a magic revenue dial. We backtest on your history before touching a live price, ship error bars with every elasticity estimate, and hold SKUs where the data is too thin to justify a move - you'll see exactly how many. And two things we won't build on principle: personalized prices per visitor, and dark patterns around the Omnibus 30-day-low rule. The guardrails aren't decoration - they're the product.

Ready to see your own number?

Request the build: within 48h you get a personal reply with the value sized to your volume.

No commitment · reply within 48h · your data stays in the EU