Explainable Lead Scoring
A calibrated probability of conversion and a plain-English reason per lead - not a black-box number sales ignores.
THIS MORNING'S LEADS - SCORED & RANKED
Inbound queue · 14 new
↕ re-ranked by conversion probability - SDRs call top-down
Baltic Components UAB · 120 seats · manufacturing
conversion probability · baseline 3% · 11× the average lead
Why - top 3 drivers
How it works
Connect the CRM, read-only
Pipedrive, HubSpot, Salesforce or a spreadsheet. Trains on your own closed-won/lost history - with a leakage audit so it only uses what's known at lead creation.
Calibrated probability per lead
Not "hot/warm/cold" - a percentage that means what it says. When it says 30%, roughly 3 in 10 convert. Validated on your data before ship.
Reasons a salesperson accepts
Top-3 drivers in plain English written into the CRM next to the score. SDRs trust what they can see - no black box, no ignored column.
Routing that changes behaviour
Top decile → senior SDR, double touches. Bottom 30% → nurture only. Drift watch on lead-source mix - a new campaign won't silently break the model.
Methodology reference
The published method this build is based on, and what it did in production.
HubSpot scores every lead's likelihood to close and writes the score, plus its top drivers, back into the CRM.
Predictive lead scoring · as reported by HubSpot ↗
Referenced for methodology only. AimRank is not affiliated with, endorsed by, or a customer of these companies; each links to its own public source. Sources last checked September 2026.
The Four Guarantees™ - this build
The scaffold wires all four in. The PoC proves them on your data, as of that day. Only Implementation keeps them true over time: watched, drift-checked, with recourse.
Measured value
+1.5pp conversion at reference volume ≈ €120k incremental ARR. Lift/gain eval gate at your SDR capacity cut-off before ship.
Defensible
SHAP top-3 per lead in plain English; bias controls on scoring features; every score logged with its reasons.
Self-improving
Calibrated probabilities re-checked continuously; lead-source-mix drift alerts - marketing campaigns change, the model notices.
Yours & everywhere
Full CRM round-trip (score + reason written back); your cloud, your source. MCP endpoint for your sales agents and copilots.
The number, sized honestly
Reference buyer: Baltic B2B SaaS or services firm, ~2,000 leads/yr, €4,000 average deal, ~3% cold-to-customer conversion.
Three ways to own it
| Tier | What you get | Price | |
|---|---|---|---|
| Scaffolding ★ | The full repo - model + calibration + lift harness, audit log, MCP server. Your team wires it to your pipeline. | €1,290 | |
| PoC ★★RECOMMENDED | Trained on your CRM history - ranking quality and explanation sanity checked against your closed deals. Full code + quality report are yours. No guarantee yet - that's the point. | from€3,900 | |
| Implementation ★★★ | Production: live scoring in the CRM, queue integration, drift monitoring, retraining on new outcomes, monthly report - the agreed number (conservative) attaches here. | from €12,000+ from €900/month assurance |
★ = engagement depth. PoC is the recommended path: quality proven on your data before production money. The PoC carries no performance guarantee by design; the agreed number (conservative) attaches at Implementation, informed by the PoC report.
What we don't promise
Ready to see your own number?
Request the build: within 48h you get a personal reply with the value sized to your volume.
No commitment · reply within 48h · your data stays in the EU